The Ultimate Guide to Writing Captivating Leads
Headline that Grabs Attention
Here's your chance to hook your readers and make them eager to learn more.
Use strong verbs, vivid imagery, or a compelling question to draw them in.
Subheading: Why Leads Matter
A strong lead is crucial because it:
- Determines whether readers continue reading
- Sets the tone and direction of the article
- Provides a roadmap for the rest of the story
Types of Leads
There are several types of leads you can use:
- Anecdotal: Starts with a personal story or experience
- Question: Poses a thought-provoking question to engage readers
- Fact: Opens with a striking statistic or surprising fact
- Quote: Begins with a memorable quote from an expert or key figure
Tips for Writing Great Leads
Here are some tips to help you craft compelling leads:
- Keep it concise and to the point
- Use active voice and strong verbs
- Avoid clichés or overly familiar phrases
- Consider the lead's relevance to the rest of the article
- Test different leads and see what resonates best with your audience
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